Francisco s Vice President of Data & Analytics, Devices at IDC, where he leads market intelligence and strategic analysis across the European device industry. He is a recognised authority on the circular economy, refurbished devices and artificial intelligence, Francisco advises leading technology companies on market trends, consumer demand and the evolving role of circularity in the global device ecosystem. He also tracks the adoption of AI-enabled devices and their impact on business strategy and commercial performance.A regular commentator on technology and market developments, Francisco has been featured by the Financial Times, The Economist, Wall Street Journal, New York Times, CNBC, Bloomberg, Reuters, the BBC and many other leading international media outlets. He is also a TEDx speake